Site under near constant experimentation.

Eric

Behr Pro Campaign

When Behr entered the Pro market, they had to overcome a reputation as a DIY brand. Launching with a huge support network for professionals, with on-site job delivery and an enhanced pro experience online and in-store, we pushed for a campaign with a literal bear watching out for our painters. Who can mess with a …

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Paint Cans

I worked for Behr for 7+ years, so yes, I’ve designed a few paint labels. The best and coolest rarely got past the 3d comp stage, but I am still sometimes amazed at the variety of looks that can be achieved on a gallon cylinder. This Quick Dry label happens to be the only design …

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