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Behr Pro Campaign

When Behr entered the Pro market, they had to overcome a reputation as a DIY brand. Launching with a huge support network for professionals, with on-site job delivery and an enhanced pro experience online and in-store, we pushed for a campaign with a literal bear watching out for our painters. Who can mess with a painter with a huge protective bear at their back? Behr Pro would give professionals the confidence that they were protected.