Site under near constant experimentation.

Logos, Various

My Theory of Logos.

Horcrux: a receptacle prepared by dark magic in which a Dark wizard has intentionally hidden a fragment of his soul for the purpose of attaining immortality. (I’ll add a tooltip to this soon, but in the meantime, it’s a Harry Potter thing.)

Logo: a graphic prepared by design in which a Brand has intentionally hidden a fragment of its soul for the purpose of attaining recognition.

There’s a lot of power in these puppies. Best treat them nice.