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This re-brand was proposed during my Behr years. Yes, I was a plucky young in-house designer who had a dream. A vision. An idea of a leaner, less hibernatory bear, on the move and always questing forward. Powerful, but not threatening. A bear that could stand alone, and stand out, from all the other California bears in this state.
A new tagline followed. Be Colorful. Start with why, says Simon Sinek, to get to the what. Behr helps you Be Colorful. We also make great paint.